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INTRODUCTION 

IT  is  our  aim  to  show  in  the  pages  following  a  number  of 
up-to-the-minute  store  front  designs,  from  the  simple  18 
foot  front  to  the  more  pretentious  arcade,  arch  and  double 
entrance  types.  These  are  selected  from  the  many  layouts 
submitted  by  our  service  department,  with  a  view  of  showing  a 
general  layout  from  which  the  one  best  front  for  your  particular 
store  can  be  developed.  The  photographs  illustrate  how  well 
these  designs  are  being  worked  out  every  day  in  the  year  with 
the  aid  of  BRASCO  copper  store  fronts.  You  will  better  under¬ 
stand  why  this  is  possible  after  you  have  carefully  examined  the 
full-sized  illustrations  of  BRASCO  and  BRASCO-HESTER 
sash  appearing  on  pages  4  and  5,  which  show  clearly  the  prin¬ 
ciples  embodied  in  both  types  of  construction — simple,  handsome 
appearance,  correct  architectural  lines,  superior  mechanical  fea¬ 
tures  and  absolute  durability.  Over  forty  thousand  satisfied 
BRASCO  owners  throughout  the  United  States  testify  daily  to 
the  tremendous  sales-pulling  power  of  their  fronts — power  in¬ 
variably  resulting  in  steadily  increased  sales. 

At  a  word  from  you  we  will  gladly  co-operate  in  your  store 
front  design  and  submit  layouts  particularly  adapted  to  your 
front.  If  you  do  not  find  the  front  you  want,  write  us.  Our 
service  is  at  your  command. 


A  belter  front  for  less  money. 


Brasco  Manufacturing  Company 

5025-35  South  Wabash  Avenue 
Chicago 

Co  vered  by  pateiits  and  patents  pending  in  United  States  and  Canada 

Contents  of  this  book  copyrighted,  1921,  by  Brasco  Mfg.  Co. 


= 


WHERE  BRASCO  COPPER  STORE  FRONTS  ARE  MANUFACTURED 


■Floor- Uneaf' 
e.lfher-po/nfj~ 


3^-Size  Vertical 
Store  Front  Sections 


Advantages  of  Brasco  Copper-Cov¬ 
ered  Creosoted  Type 


Utilizes  the  merit  of  the  wood  set¬ 
ting,  determined  by  every  insur¬ 
ance  company  as  being  safest  for 
glass,  together  with 

The  imperishable  properties  of  cy¬ 
press  and  creosote,  and 

The  beautifying  and  protective  qual¬ 
ities  of  copper. 

Instead  of  the  resilient  and  erratic 
glass  grip  or  the  hard  tension  grip, 
BRASCO  employs  the  approved 
firm,  supple  and  uniform  hold. 

Glass  is  set  from  outside  and  sash 
placed  by  the  indirect  screw  pres¬ 
sure  method. 

Has  the  widest  drainage  gutter  of 
any  store  front  system  on  the  mar¬ 
ket. 

Affords  more  ventilation  than  any 
other  copper  front,  therefore. 

Insures  clearer  plates  and  more  effi¬ 
cient  display  service. 

Details  show  the  sturdy,  durable  and 
beautifully  designed  mouldings 
used. 

BRASCO  jamb,  transom,  sill  and 
sash  members  take  standard  size 
of  lumber. 

Copper  used  where  copper  is  neces¬ 
sary,  therefore,  BRASCO  COSTS 
LESS. 


Let  Us  Furnish  You  an 
Estimate  Free  of  Charge 

Fill  out  enclosed  card  and  mail  it  to  us  and 
we  will  be  glad  to  tell  you  what  your  front 
will  cost  and  give  you  the  benefit  of  our 
trained  service  department  free  of  cost.  Give 
us  a  sketch  along  the  lines  of  cut  on  opposite 
page  and  let  us  know 

(a)  Height  from  I  beam  to  walk. 

{b)  Width  of  opening  between  outside 
points  of  side  walls,  and  thickness  of 
walls. 

(c)  Depth  of  store. 

(d)  How  much  depth  are  you  willing 
to  allow  for  vestibule  return? 


2 


Advantages  of 
Brasco-Hester  Shell 
Copper  Type 

Large  heavy  gauged  solid  copper  sash. 

Drain  and  vent  holes  are  embossed  in  the 
inner  member  and  not  punched  in  the  outer 
retaining  strip.  I'he  latter  method,  which 
is  ordinarily  practiced,  tends  to  weaken  the 
sash  and  to  catch  lint  and  dirt. 

The  inside  gutter  holes  do  not  show. 

The  even  indirect  screw  pressure  method  of 
glass  setting  is  employed. 

Affords  maximum  daylight. 

Sash  can  be  used  without  jamb  or  sill. 

I'he  most  efficient  system  for  keeping  show 
windows  free  from  frost  and  mist. 

H  as  a  smooth  working  dust  regulator. 

Mouldings  are  of  substantial  and  artistic 
design. 

Takes  stock  sizes  of  mill  work. 

COSTS  NO  MORE  than  the  ordinary 


light-weight  sash. 


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ELEVATION 


PL  A  K 


14-0' 


Brasco-Hester  Sash 


The  last  word  in  high-class  all-metal  or  hollow  type  construction.  Installed  in  thousands  of 
jobs  and  never  fails  to  perform  its  function — safety  for  glass — the  best  ventilation  and  drainage 
and  a  dust  regulator  that  does  its  duty  always.  Has  handsome  architectural  lines.  Send  for 
or  have  your  architect  or  contractor  write  us  for  full  sized  details  free. 


4 


Brasco  Sash 


BRASCO  is  world  renowned.  It  will  perform  everything  required  of  a  good  store  front 
construction.  Easiest  to  install;  any  carpenter  can  do  it.  Pleasing  architectural  lines;  cheaper 
in  price  than  any  other  good  construction.  Has  many  imitators,  which  is  one  of  the  proofs  of 
its  superiority.  Copper  used  only  where  copper  is  necessary — no  useless  waste.  The  wood 
core  is  completely  covered  by  pure  lake  copper  and  is  treated  by  our  patented  creosote  process. 
It  is  absolutely  impervious  to  the  elements  and  will  last  as  long  as  the  building.  Superior  drain¬ 
age  and  ventilation  features  and  has  the  widest  gutter  on  the  market.  Due  to  its  scientific 
construction  and  wood  core  it  is  the  safest  store  front  construction  on  the  market. 


Full  sized  details  free  on  ap plication. 


Front  No.  1 


The  simplest,  most  inexpensive  front  possible  to  install,  consistent  with  attractive  appear¬ 
ance.  Best  adapted  for  stores  not  wider  than  22  feet. 


6 


Front  No.  2 


This  type  permits  a  better  group  display  than  does  Front  No.  1.  For  stores  not  exceeding 
22  feet  in  width.  Side  entrances  are  often  necessary. 


/ 


Front  No.  3 


Well  adapted  for  several  different  displays,  such  as  ladies’  wearing  apparel,  dry  goods, 
men’s  wear,  shoes,  etc.  Utilizes  shallow  depth  of  front  to  good  advantage  and  used  mainly  for 
fronts  not  wider  than  30  feet. 


8 


I 


'  C  H  rc  A  © 


r  ]L  L  H: 


Front  No.  4 


Semi-arcade  design,  very  well  adapted  for  the  display  of  general  or  large  merchandise, 
furniture,  pianos  and  a  large  number  of  other  displays.  This  type  is  imposing  and  has  strong 
trade-pulling  power.  Possibilities  of  variation  are  unlimited. 


9 


The  unbroken  corner  display,  usually  of 
immense  trade  value,  is  well  illustrated.  This 
design  is  usually  used  where  front  width  does 
not  exceed  26  feet,  side  return  varying.  Suit¬ 
able  for  drugs,  candies,  hardware,  etc.  Height 
of  bulkhead  can  be  easily  varied  to  meet  con¬ 
ditions  and  assure  best  display  height  for  mer¬ 
chandise. 


10 


C  M  I  C  A 


“  I  L  L  I 


I 


Front  No.  6 


An  excellent  treatment  of  a  narrow  but  fairly  deep  front,  giving  maximum  display  space, 
and  pulling  the  prospect  into  the  entrance.  Widely  used  for  cloak,  suit  and  clothing  stores. 


11 


r. 


I-ROMMAKER  TOWEARER 

TRIVERS  CLOTHES 


Various  Types  of  Brascoi 

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12 


jind  Brasco- Hester  Fronts 


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13 


Front  No.  7 


Side  display  window  of  store,  carrying  out  design  of  front,  and  very  effective. 


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14 


Front  No.  8 


I  M  ®  I 


Simple  double  entrance  type,  for  fairly  wide  store,  or  for  two  merchants.  Each  type  of 
merchandise  has  separate  display.  The  center  display  case  is  often  designed  to  be  more  shal¬ 
low  than  the  two  side  windows,  giving  appearance  of  greater  width. 


15 


EMASe©  HAMUFACirUEEM© 

Front  No.  9 


A  very  popular  type,  embodying  center  “island”  show  case  and  compelling  the  shopper  to 
come  into  the  entrance.  Merchandise  displayed  in  a  front  of  this  design  is  half  sold.  Espe¬ 
cially  well  adapted  for  women’s  wear  and  clothing,  reserving  the  center  case  for  millinery, 
shoes,  etc. 


C  M  I  C  A  (3 


E  L  L  I 


1 


Front  No.  10 


A  large  arcade  front  of  this  design  provides  ample  space  for  every  department.  Just  as 
attractive  and  interest-compelling  at  night  as  by  day.  One  large  center  case  is  often  used, 
instead  of  the  two  smaller  ones  shown.  Imposing  and  capable  of  many  variations  in  design. 
No  type  of  front  has  more  trade-pulling  power  than  this  one. 


17 


This  treatment  of  the  corner  store  has  the  advantage  of  having  both  door  and  display 
space  on  the  corner — always  very  valuable  space.  Suitable  for  many  lines,  notably  drugs,  music 
shops,  clothing,  etc. 


18 


H  rc  A 


»  I  L  L  I 


I 


Front  No.  12 


One  of  the  most  modern  types,  utilizing  the  beauty  of  the  arcade  to  full  advantage.  A  front 
designed  like  this  is  best  adapted  for  a  store  not  wider  than  30  feet.  It  testifies  to  the  up-to- 
the-minute  policies  and  merchandise  of  the  merchant.  See  page  24  for  same  front  with  metro¬ 
politan  arch. 


19 


The  entrance  to  the  upper  floors  does  not  necessitate  waste  of  always-valuable  show  win¬ 
dow  space.  This  design  provides  for  this  condition  and  has  given  much  satisfaction.  Espe¬ 
cially  fitted  for  use  where  frontage  does  not  exceed  35  feet  in  width. 


20 


Front  No.  14 


This  garage  front  layout  provides  separate  office  and  automobile  entrances,  and  gives 
ample  space  for  the  display  of  cars  and  accessories.  The  driveway  display  windows  are  espe¬ 
cially  valuable  for  small  or  large  accessories.  Rapidly  coming  into  favor  and  always  attractive. 


21 


Front  No.  15 

A  corner  front  which  aifords  an  unusual  dis¬ 
play  for  merchandise  of  any  kind.  Height  of 
bulkhead  regulated  by  nature  of  material  to  be 
displayed. 


22 


Front  No.  16 


Another  very  modern  design,  this  one  especially  intended  for  jewelry,  art  shops  and  candy. 
Small  frontage — often  not  over  15  feet — can  be  made  to  produce  excellent  results  by  this 
method.  A  fine  looking  front. 


f 

i 


23 


A  strictly  modern  arched  front,  both  beautiful  and  practical.  Affords  opportunity  to  dis¬ 
play  a  good  deal  of  merchandise  and  lends  itself  to  attractive  design.  It  leads  the  onlooker  to 
the  door  and  into  your  store. 


W.  P.  DUNN  COMPANY 
PRINTERS 


